Semalt SEO Agency: Kuyang'ana kwambiri Maonekedwe Osangokhala Blue Links


Ponena za SEO, cholinga chomaliza cha mawebusayiti onse ndikufika pamwamba. Kubwerera m'masiku akale, zimatanthawuza kulowa "zolumikizira khumi." Ngakhale cholinga cha "pamwamba pa Google" sichinasinthe kwenikweni kwa anthu, momwe mumakwaniritsira zasintha kwambiri.

Tisanafike zakuya kwambiri, ndikofunikira kuti timvetsetse zokambirana zomwe zakhala zikuchitika kwakanthawi mu SEO. Kodi maulalo khumi amtunduwu amwalira? Ndi mawonekedwe atsopano a SEO omwe amatuluka chaka chilichonse, yankho la funsoli limatengera cholinga chanu. Tidzakambirana zambiri pansipa.

Kodi ma Blue Links ndi ati?

Mukamva katswiri wotsatsa akulankhula za maulalo khumi abuluu, amalankhula za zotsatira khumi zapamwamba pa Google. Kutengera ndi kafukufukuyu, tsamba loyamba la Google limatenga 75 mpaka 95 peresenti ya magalimoto. Kufikira maulalo khumi amtunduwu ndi njira yabwino kwambiri pa Google. Ndikwabwino kwambiri kugawa gawo limodzi mwa magawo atatu anayi a pie ndi anthu khumi kusiyana ndikudula gawo limodzi.

Maulalo abuluu, akamayankhulidwa ndi iwo, ndi njira ina yonenera zotsatira zakusaka. Mukayang'ana tsamba la zotsatira zakusaka (SERP), maulalo abuluu samaphatikizapo zotsatira zolipira, magawo azidziwitso, ndi zithunzi zowoneka bwino zomwe mumaziwona pamwamba kapena pafupi ndipamwamba.

Kodi Maulalo a Blue Si Oyenera Kuthamangitsa mu SEO Yamakono?

Poganizira kuti zotsatira khumi zoyambirira pa Google zikulandirabe anthu ambiri, pali ntchito yambiri kuzitsatira. Izi zowonetsedwa pachiwonetsero koyambirira adalanda katundu wambiri patsamba loyamba. Njira yabwino yothanirana ndi izi si kuwapewa, koma kuwagwiritsa ntchito monga momwe mukufuna.

Kodi Ndingatani Kuti Ndilowe M'malo Ojambulidwa?

Iwo omwe amakwanira kulowa nawo malo owoneka bwino amawonjezera kawiri-konse ndalama zawo. Cholinga chanu ndi kulowa m'derali. Monga pulojekiti iliyonse ya SEO, funsoli limatha kukhala lovuta. Komabe, pali zina mwazomwe mungachite bwino kukumbukira zomwe zingakuthandizeni.

Yang'anirani Mtundu

Onyenga a Google, kapena AI yomwe imayang'ana mawebusayiti kuti akhale okhathamiritsa, ndiwosankha pankhani yokonza. Pakuwunikanso mtundu wa zomwe zimalowa mgawoli, mutha kudziwa momwe mungayambire. Tiyeni titenge chitsanzo: momwe kuphika mkate.
Tidzadutsamo mitundu yosiyanasiyana ya zolemba pambuyo pake, koma chitsanzo ichi chimatipatsa maphikidwe ndi gawo la Q&A. Kudina chilichonse cha izi kuwonetsa mindandanda. Mndandanda wawo owerengeka sakhala ndi makolo kuti azitha kugwiritsa ntchito mtundu wa Google powerenga. Mitundu yawo ya ziganizo ndi yosavuta kuwerenga. Kupukusa ndikuwonetsa zitsanzo zina. Izi zikuphatikiza makanema, mindandanda, ndi ndima yayitali.

Mudzaona kuti ena mwa mawebusayiti akungogwiritsa ntchito zilembo zawo. Pogwiritsa ntchito zilembo zanu za H1, H2, ndi H3 ngati njira yachilengedwe yosinthira, mukutsatira njira zabwino za SEO. Google ikufuna kusankha gawo la mawu 50 pansi pa mutu wa H3 womwe umathandizira yankho.

Yang'anirani Zomwe Mulimo

Zolemba zowonetsera ndizoyankha mafunso. Mafunso awa ndi zovuta zomwe Google yazindikira mkati mwa niche. Awa ndi mafunso omwe mutha kuyankha.

Ngati mukuwombera mu mzinda waukulu, njira yabwino kwambiri yomwe anthu angakupezere ndiyo kumenya SEO. Pofuna kukopa anthu patsamba lanu, mukufuna kupereka nkhani zingapo zamomwe mungapangire mwanawankhosa moyenera. Pambuyo pofufuza mayankho pazosamalira nyama, maphikidwe pa intaneti, ndi zotsatira zonse za google, mumapeza mafunso omwe mungayankhe.

Ndikofunika kumvetsetsa momwe makasitomala amafunsa mafunso. Njira imeneyi imabweretsa anthu kwa inu. Kukhala ndi "kudula kwabwino mtawuni" ndi njira yomwe ikanagwira ntchito zaka 40 zapitazo. Kuti tipeze makasitomala masiku ano, tiyenera kudzipanga ngati katswiri wodalirika pankhaniyi. Blog ndi njira yosavuta yochitira izi.

Ikani Chowoneka Bwino Pamaso Panu

Ngati mutayang'ana manyuzipepala ndi zotsatsa pazaka 100 zapitazi, mudzazindikira mutu womwewo. Anthu omwe ali ndi maphunziro m'maderawa amakudziwitsani za chinthu chotchedwa piramidi chosinthira. Mtundu wokhazikika wa piramidiwu ndiomwe olemba nkhani amagwiritsa ntchito akaika zabwino zawo pamutu. Tikagwiritsa ntchito mfundozi pamitu yathu ya H2 ndi H3, Google izindikira izi.

Mutha kukhala mukuganiza kuti ntchito yanu monga mwini bizinesi ndikuwapangitsa kuti aziganiza za malonda anu momwe angathere. Koma kutalika kwakutali kwa anthu ndi masekondi asanu ndi atatu. Ngati mutu wanu sukuwasokeretsa, mwawataya kale.

Ngati mungagwiritse ntchito mfundozi m'mabulogu anu, simudzaona mabulogu angapo akutsegula zonse zofunikira. Mudzaona kuti mutu uliwonse umakhala ngati funso, womwe umatsatira mwachangu yankho. Njira yawo ikhoza kukhala kuwaza mu chidziwitso chothandiza kutsogolera yankho. Mosasamala kanthu, ngati mungapitirizebe anthu kudikirira motalika, adzakondwera kupeza yankho lachangu kwina.

Kodi Semalt Angandithandizire Motani Ndi Izi?

Gulu la akatswiri a Semalt amadziwa za izi. Ndi maphunziro pamachitidwe abwino kwambiri a SEO, Semalt adzagwiritsa ntchito mwayiwu mwa kutsata mawu osakira. Mwa kuyika mawu awa pazithunzi zotchulidwa, mumakhala pakati pazambiri pakusaka kwina.

Pali mawu ofunikira omwe mabizinesi amakonda kunyalanyaza. Mwa kuphatikiza mawuwa ndi mawu osalongosoka, mutha kupeza mwayi wopanga mawu osakira ambiri. Lankhulani ndi katswiri wa SEO lero kuti mupeze dongosolo la momwe lingakuthandizireni kuti mufikire Google.

Kodi Mitundu Yosiyanasiyana Yomwe Ili Yotulutsidwa?

Mukamayang'ana pazithunzi zowonetsera, ndizofunikira kuzindikira kuti pali mitundu iwiri yosankha: mtundu ndi kanema. Kuchuluka kwa zomwe tikambirane mu gawoli ndizokhazikitsidwa ndi mawu, koma kanema ndi njira yomwe muyenera kuganizira kuwonjezera pazomwe mukufuna. Kanema ndi ntchito yomwe Semalt imapereka. Tidzadutsa magawo anayi.

YouTube Snippets


Google, pokhala mwini wa YouTube, imakonda kuthandizira mtundu wawo. Zotsatira zake, ziganizo za YouTube ndi njira yabwino yolowera anthu. Ziwombankhazi sizitsogolera anthu kutsamba lanu, koma zimawatsogolera kudzera "chida" chomwe chingabwerenso patsamba lanu. Njira imeneyi siyingakhale vuto, koma mumakonda kutaya anthu patsogolo mukamatsikira pantchito.

Kusintha kwamavidiyo ndilinso njira yovuta yodziwitsira ndalama zambiri. Muyenera kukhazikitsa malo oyenera mu bizinesi yanu kapena nyumba yanu. Muyenera kutsimikizira malowa. Mkonzi adzafunikiranso kuonetsetsa kuti mukutulutsa zabwino zapamwamba. Ndi mwayi wabwino kwambiri, koma wabwino kumanzere kwa anthu aluso.

Zolemba Pazithunzi



Zolemba pazithunzi ndizowoneka bwino, zoyendetsedwa ndi data zomwe ndizopadera. "Kusiyanaku" kumabwera chifukwa masamba ambiri sangathe kuphatikiza izi. Ambiri amaganiza kuti muyenera kuyika tebulo patsamba lanu kuti muthe kugwiritsa ntchito izi. Koma chilichonse chomwe chingayikidwe m'mizati ndi mizere chitha kulipira bilu.

Zambiri zomwe simukuwona kuti ndi matebulo ndizokopa kwawo. Anthu ena sakonda kuwona zolemba. Komanso HTML yopanga izi imafunikira kafukufuku pang'ono. Iwo omwe samadziwa bwino nkhaniyi sangafune kuchita izi.

Zithunzithunzi za Ndime


Zithunzithunzi za paragraph ndizomwe zimakhala ndi zilembo zolimba. Amakhala akungokhala pansi pa H3 ngati yankho la funso lomwe laperekedwa pamutuwu. Imapereka zambiri komanso imapereka mwayi wophatikizapo CTA.

Izi ndizosangalatsa kwambiri kwa owerenga kuti adutsemo. Popeza gawo lokwanira chisanu ndi chitatu lomwe tamutchulali, mutha kuwataya ndi gawo. Komanso, Google ikuwoneka kuti ili ndi vuto lomweli. Amatha kusankha kuchotsa zolemba ngati kusintha mu algorithm yawo kungawonetse kuti ndizitali kwambiri.

Lembani Zithunzi


Zilonda zolemba mabulogu ndi zowerengera ndi njira yachiwiri yomwe imakhala yodziwika kwambiri. Amafika pomwepo, ndikukupatsani mndandanda wa zosankha zomwe zimayankha kuyankha mafunso olembedwa pamutuwo. Ndiwo mawonekedwe abwino kwambiri poperekera malangizo panjira. Mtundu uwu wamaphunziro ndiwosangalatsa kwambiri popereka yankho lake pompopompo.

Zopatsa zomwe zimabwera ndikusankha mindandanda kapena kuchuluka kwake ndizogwirizana ndi malo. Ngakhale zipolopolo kapena ziwerengero zimakhala ndi gawo linalake, kuwona mndandandawu kuyambira kukhala ponseponse. Komanso zipolopolo kapena manambala alibe malo ocheperako pakuthana ndi mavuto.

Pomaliza

Maulalo khumi a buluu omwe tikudziwa ndi otsika kuposa mindandanda, mamapu, makanema, ndi magawo a Q&A pamwambapa. Ngakhale kukhala pamtundu woyambira khumi ndikofunikira kwambiri kuti zinthu zikuyendereni bwino, kumenya mawu osalongosoka awa kumawoneka kuti ndizofunikira kwambiri pakuwonekera. Ngati wina akufuna kutenga nambala yanu yoyamba ndi kanema kapena gawo, ntchito yanu ndikuyang'ana izi.

Podziwa zambiri zomwe zatchulidwa pamwambapa, mudzatha kuyang'ana njira ziwiri zoyambirira kuti musinthe luso lanu lolowera pazithunzi zoyambira izi. Kuphatikizidwa ndi timu ya Semalt ya akatswiri a SEO, cholinga chanu chofika pamwamba pa Google sichitha. Kuti mumve zambiri, chonde kufikira katswiri lero.